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The Sequential Effects of Site and Customer Characteristics of Internet Shopping Malls on Perceived Risks and Purchase Intention
Seung Ryul Jeong , Young Shin Kang , Choon Yeul Lee The KIPS Transactions:PartD,
Vol. 14, No. 4, pp. 405-418,
Jun.
2007
10.3745/KIPSTD.2007.14.4.405
10.3745/KIPSTD.2007.14.4.405
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